The Standard is an $1800 investment. The first half is due to get your project started, and the second half is due before final files are sent.
WHAT THE STANDARD INCLUDES
- One primary logo
- One submark
- One coordinating brand pattern
- Established color palette with specs
- Brand inspiration mood board
- Brand style guide
- Choice of one of the following options:
- 5 Custom icons for web, print, or social media
- Custom art/lettering for gifting
- 2nd brand pattern
PRIMARY LOGO AND SUBMARK - The primary visual representation of your business. We will start with sketches and rough drafts, which will then be narrowed down to 1-3 logo concepts you’d like to see fleshed out. From there, you’ll choose your logo, and a coordinating submark will be made. Final delivery includes a file bundle of your logo and submark in various file formats for different usages. Unrestricted usage rights.
BRAND PATTERN - A pattern specifically made to be used with your brand identity as your company’s signature print. Pattern can be used for several applications including web, business cards, tissue paper for packaging, shipping tape, social media, marketing collateral, and more.
COLOR PALETTE AND SPECS - While working on your logo, we will firmly establish a color palette for your brand. These specific colors will be broken down into color codes to be used for different applications for consistency. The color spec document you receive will include CMYK, RGB, Pantone, and hexidecimal codes.
BRAND INSPIRATION MOOD BOARD - This is the jumping off place from which your logo concepts will be made. This mood board will include anything you want your brand to look or feel like. Fonts, color palettes, lettering styles, imagery, etc. Inspiration can come from anywhere, and this board will bring it all together.
BRAND STYLE GUIDE - A document created to guide you in the usage of your branding elements. This ensures consistency in the appearance of your brandin different applications. It contains logo usage rules, your specific color palette, font pairings, etc.
CUSTOM ICONS - Icons used throughout your website or social media that are created to match your brand identity. The options for these are very broad.
CUSTOM ART OR LETTERING FOR GIFTING - As an artist and hand-letterer, I offer this an option for branding clients because some businesses like to continue the brand identity into client gifting. This option allows you to gift as well as market your business through subtle brand recognition. A piece of art will be created based on your guidelines, and a digital file will be delivered for you to reproduce as you see fit.